Medical Procedure Training Book
(Writing/Editing & Template Design)
Lumenis

Over 100 laser surgery procedures were edited, rewritten, and expanded. The final book was printed and is being used by veterinarians around the world.

Corporate HR Policies
(Writing/Editing & Template Design)
KLA-Tencor

Making HR policies easier to read and understand was the main objective of this overhaul of all policies.

Print Campaign
(Writing & Graphic Design)
Alliance Healing Arts

This elegant yet friendly print campaign played off the look and feel we set with the new website. The pieces included a brochure, a new patient postcard, a promo poster, and 2 referral cards.

Work Sample Brochure
(Editing & Graphic Design)
Janet Salsbury, landscape architect

When you're looking for work, getting an interview is often the hardest part. In addition to a polished resume, Janet sends this eye-catching summary of her design experience to rise to the top of the 'first interview' list.

ELS Test Preparation Books
(Writer/ Editor)
ESL Test Publisher

A series of ELS practice tools containing reading, writing, and listening activities were created to help secondary students and business people prepare to take exams such as the TOEFL and TOEIC.

State Sales Tax Incentives
(Subject Matter Expert Ghostwriter)
Professional Journal
Deloitte & Touche LLP

This in-depth, technical article compared tax incentives in states courting bio-tech start-ups. The PR tactic was used to position D&T as subject matter experts to further enhance its high-end brand identity.

Why I Sell EDMS
(Creative Director/Writer/Producer)
Internal Sales Newsletter
Hewlett-Packard

This campaign created a monthly sales guide for sales representatives to educate them about HP Enterprise Desktop Management Services (EDMS).

This substantive yet easy-to-read piece stands out from the reams of paper HP sales reps receive each month.

"It's Wet! It's Wild! It's Water!"
(Writer/Ed. Designer/Creative Director)
Teacher’s Guide Handbook
City of San Jose, Environmental Services

This hand-illustrated Teacher’s Guide was designed to accompany a video targeted at students in grades 3 to 6. The public education campaign introduced the regional water story and described how we can improve water quality.

This piece illustrated the divide between design and test during IC manufacturing, and how that divide can be bridged with LogicVision solutions.

A live presenter, at the International IC Test Conference, delivered the script, supported by a video/multimedia presentation that included images of natural divides.

Corporate Marketing Package
(Creative Director/Co-Writer/Producer)
Corporate/Product Promotion
Hitachi Chemical Diagnostics

A name change gave HCD a chance for a contemporary (and award-winning) new look for their corporate stationary, company and product literature, and external web site.